Thoughts

Immediate steps to be taken

Business Strategy

Ø  Network Quality Improvement

Ø  Aggressive Marketing through Local & International Consultants

Ø  New Value Added Services

Ø  Data Business with attractive pricing models.

Ø  Customer Experience Enhancement through CCC and Customer Experience Centers

Ø  Increased retail presence through outsourcing to professional marketing/bundling companies.

Ø  Handset

Ø  Cross Subsidy

Ø  Free Voice calls with different volumes of data packages

Ø  Reputation Management

Ø  SRI (Socially Responsible Investment) Profit verses rural coverage

HR Strategy

Ø  Restructuring of the organization with the help of Consultant

Ø  Capping: Managing Director’s service in the company should be terminated once his term is finished.

Ø  DMD retirement after 5 years, managers after 10 years making way for new generation.

Ø  VRS and CRS.

Ø  Minimal Recruitment, Maximizing managed services.

Ø  Staff Discipline,

Ø  Countrywide e-attendance system

Ø  Job description

Trade Unions to be taken into confidence and made to feel responsible for above tasks.

Financial Strategy

Ø  Efficient Finance Control System. A control system with consistency in process and procedures

Ø  Management of Cash and Inventory

Ø  Investment Diversification.

Ø  Investment in Value Added Services

Ø  Investment in Content Generating Company

Ø  Investment in a Managed Services Company

Ø  Investment in mini-projects with Colleges Universities for developing M2M products and other applications.

Ways Ahead for NT

Internal:

•         Restructuring

•         Corporate strategy

•         Focus on core jobs

•         Network expansion & QOS

•         Skill development

•         Job description with clearly defined reward & punishment

External:

•         Customer service

•         Information digitization

•         Shorten maintenance cycle

•         Efficient complaint handling

•         Marketing

•         Information analysis

•         Product bundling

•         Data based services

•         Appropriate Tariff structure

Vision 2016

First Six months (first half of 2014)

Ø  Reliable Network

Ø  Wifi Service in major cities,District headquarters

Ø  Discipline. Clear Job Description up to Level 9.

Ø  E-attendance

Ø  Improve work culture

Ø  Make decisions on

a.       Investment diversification

b.      New Services to be introduced

First Year (End of 2014)

Ø  Countrywide 3G Coverage

Ø  Availability of RUIM,SIM anywhere anytime

Ø  UCS service launch

Ø  Help Develop E-Health, E-Banking, E-Education, E-Gaming

Ø  Staff reduction by 5%

Ø  Enforcement of ERP (Enterprise Resource Planning) system.

Second Year 2015

Ø  Rollout of LTE (4G) Subject to availability of Frequency Spectrum from NTA

Ø  Cloud Computing

Ø   Service Delivery Platform for VAS

Ø  Fiber to home in Major Cities

Ø  Internet TV

Ø  Content generating joint-venture company in operation

Ø  M2M business

Visible Results in two years

Ø  Increase of total subscribers by 40%

Ø  Data subscribers increment by 200%

Ø  Data volume increment of at least 300%

Ø  Increase in ARPU (Average Revenue Per User)

Ø  Restructured Company resulting in reduction of employees.

Ø  Increase Yearly Revenue with increased net profit in two years.

Important Policy level decisions to be made

Ø  Simplify Procurement Process

Ø  Proceed with introduction of an International Strategic Partner