Immediate steps to be taken
Ø Network Quality Improvement
Ø Aggressive Marketing through Local & International Consultants
Ø New Value Added Services
Ø Data Business with attractive pricing models.
Ø Customer Experience Enhancement through CCC and Customer Experience Centers
Ø Increased retail presence through outsourcing to professional marketing/bundling companies.
Ø Cross Subsidy
Ø Free Voice calls with different volumes of data packages
Ø Reputation Management
Ø SRI (Socially Responsible Investment) Profit verses rural coverage
Ø Restructuring of the organization with the help of Consultant
Ø Capping: Managing Director’s service in the company should be terminated once his term is finished.
Ø DMD retirement after 5 years, managers after 10 years making way for new generation.
Ø VRS and CRS.
Ø Minimal Recruitment, Maximizing managed services.
Ø Staff Discipline,
Ø Countrywide e-attendance system
Ø Job description
Trade Unions to be taken into confidence and made to feel responsible for above tasks.
Ø Efficient Finance Control System. A control system with consistency in process and procedures
Ø Management of Cash and Inventory
Ø Investment Diversification.
Ø Investment in Value Added Services
Ø Investment in Content Generating Company
Ø Investment in a Managed Services Company
Ø Investment in mini-projects with Colleges Universities for developing M2M products and other applications.
Ways Ahead for NT
• Corporate strategy
• Focus on core jobs
• Network expansion & QOS
• Skill development
• Job description with clearly defined reward & punishment
• Customer service
• Information digitization
• Shorten maintenance cycle
• Efficient complaint handling
• Information analysis
• Product bundling
• Data based services
• Appropriate Tariff structure
First Six months (first half of 2014)
Ø Reliable Network
Ø Wifi Service in major cities,District headquarters
Ø Discipline. Clear Job Description up to Level 9.
Ø Improve work culture
Ø Make decisions on
a. Investment diversification
b. New Services to be introduced
First Year (End of 2014)
Ø Countrywide 3G Coverage
Ø Availability of RUIM,SIM anywhere anytime
Ø UCS service launch
Ø Help Develop E-Health, E-Banking, E-Education, E-Gaming
Ø Staff reduction by 5%
Ø Enforcement of ERP (Enterprise Resource Planning) system.
Second Year 2015
Ø Rollout of LTE (4G) Subject to availability of Frequency Spectrum from NTA
Ø Cloud Computing
Ø Service Delivery Platform for VAS
Ø Fiber to home in Major Cities
Ø Internet TV
Ø Content generating joint-venture company in operation
Ø M2M business
Visible Results in two years
Ø Increase of total subscribers by 40%
Ø Data subscribers increment by 200%
Ø Data volume increment of at least 300%
Ø Increase in ARPU (Average Revenue Per User)
Ø Restructured Company resulting in reduction of employees.
Ø Increase Yearly Revenue with increased net profit in two years.
Important Policy level decisions to be made
Ø Simplify Procurement Process
Ø Proceed with introduction of an International Strategic Partner